Our Sites will place a cookie on the hard drive of your internet protocol device. A “cookie” is a file, which allows us to track the interests of users. While we recommend that users enable cookies on their browsers, the decision remains in the hands of the individual. (The management of cookies will be different depending on each user’s internet protocol device – refer to your browser help menu for further information).
- For statistical purposes to track how many individual unique users we have and how often they visit our website. We collect data listing which of our pages are most frequently visited and by which types of users and from which countries.
Visit http://www.nielsen.com/digitalprivacy#how to learn more information about how we use a third party service to collect and use information on Discovery NZ’s websites.
- Both Discovery NZ and third party advertisers will generate cookies to collect statistical data such as whether a user has seen an advertisement and if so, how long ago, how many users have seen an advertisement and how many users have seen it more than once.
- Placing cookies on your computer means we can serve you adverts that you might be more interested in, and allows us to control the number of times you see them and measure how effective the ad campaign has been. This helps us to keep the site free of charge.
You can turn cookies off but if you do this you may not be able to use as many services on our website and you might see more pop-ups and other intrusive advertising, as we won’t be able to limit what you see using cookies. You will however still be able to view editorial content.
Use of Browser fingerprinting
We may use browser fingerprinting when a third party wishes to accurately track its advertising conversion without using cookies. The technique uses the characteristics of your browser to uniquely identify your computing device but not you as an individual, and hence it is not used to target advertising at an individual. Browse fingerprinting cannot be controlled by user configured browser settings in the same way as cookies. By using this Site you are agreeing to the use of browser fingerprinting as described.
Discovery NZ currently delivers Online Behavioural Advertising (OBA). OBA allows us to deliver targeted advertising to visitors to our website. OBA works by showing you adverts which are based on the type of content you have been reading, and delivering adverts which we believe may be of interest to you.
As you browse Discovery NZ websites one of the cookies we place on your computer will be an advertising cookie so we can understand what sort of pages you’re interested in. Some of our partners prefer to use browser fingerprinting instead of cookies to uniquely identify your device to improve the accuracy of their advertising billing.
This information we collect about your computer enables us to group you with other computers who have shown similar interests. We can then display advertising to you which is based on these interests. For instance if you have been reading a lot of Food and Drink articles we may decide to show you more adverts based on food and drink.
Behavioural retargeting is another form of OBA which enables us and some of our advertising partners to show you ads based on your online reading away from Discovery NZ websites. For example, if you have visited the website of an online clothes shop you may start seeing ads from that same shopping site displaying special offers or showing you the products that you were browsing. This is allows companies to advertise to website visitors who leave their website without making a purchase.
We may also want to share behavioural data with other websites. This may mean that when you are on other websites you are served advertising based on your behaviour on Discovery NZ, and on Discovery NZ you may be served advertising based on your behaviour on other sites.
Behavioural retargeting is another form of OBA which enables us and some of our advertising partners to show you ads based on your online reading away from Discovery NZ. For example, if you have visited the website of an online clothes shop you may start seeing ads from that same shopping site displaying special offers or showing you the products that you were browsing. This is allows companies to advertise to website visitors who leave their website without making a purchase.
If you want to opt out of receiving online behavioural advertising this does not mean that you will no longer receive advertising when you are using this website. It just means that the advertising you see will not be customised to you.
Opting out of cookies
Discovery NZ uses Google DoubleClick technology and cookies to serve interest based advertising. DoubleClick offers consumers the opportunity to select a persistent opt-out cookie to prevent information from being uniquely associated with their browsers. This way, a user can opt out of DoubleClick’s cookies without erasing or altering other cookies associated with a browser.
To opt out of DoubleClick cookies, a user can go to https://www.google.com/settings/ads/onweb, and click on the ‘Opt out’ button. The user can verify the opt-out process by checking that the doubleclick.net cookie used in the browser reads “id=opt_out”. This opt-out procedure must be performed for all browser versions on all of the computers that an individual uses.